People smoke to obtain nicotine, a comparatively low-risk substance, but are harmed by thousands of toxins released when tobacco burns. GFN director Professor Gerry Stimson, emeritus professor at Imperial College London, said, “Up to 98 million consumers worldwide have already made the switch to safer nicotine products. In England, health authorities support vaping to quit smoking and vapes are now the most popular quit aid. Tobacco-related mortality in Sweden, where snus has almost replaced smoking, is the lowest in Europe. And in Japan, cigarette sales have dropped by a third since heated tobacco products came to market. Manufacturers must now ensure safer alternatives are affordable to people in LMIC, not just consumers in high income nations.” Professor Stimson continued (...)