At the Global Forum on Nicotine (GFN), hosted in Liverpool, experts called for the public health and tobacco control fields to unite around a common goal: ending smoking. Over the two days, 30 speakers—eminent in harm reduction, law, science, the stock market, consumer advocacy and other areas—reiterated to hundreds of international delegates that lifesaving technology like vapes and heat-not-burn products (HTPs) should be embraced to empower people to stop their combustible cigarette use. A hesitant sense of optimism pervaded the conference, as tobacco harm reductionists acknowledged that (...)