The Philippine E-Cigarette Industry Association (PECIA), which counts around 200 active members that comprise major players in the local e-cigarette market, participated in the online consultation conducted by Bureau of Internal Revenue (BIR) implementing rules and regulations (IRR) covering the provisions of Republic Act Nos. 11346 and 11467.

These laws govern the increase in excise tax on alcohol, tobacco products, heated tobacco products and vapor products. These are important concerns that have substantial impact on the business sector but also on public health, at large.